In a fast-paced world, Zero Per Zero invites us to pause and appreciate the beauty around us. This Seoul-based design studio has been transforming everyday moments into captivating art since 2008.
With a focus on “Earth, Travel, Love,” Zero Per Zero creates graphic designs and illustrations that capture not only the spirit of travel but also the warmth of family, pets, flowers, and even national treasures. Their work resonates deeply with young Korean brand enthusiasts and global audiences who cherish art inspired by daily life.
Founding Story: A Journey of Two Artists
Zero Per Zero was founded by two designers, Kim Ji-hwan and Jin Sol, who combined their distinct styles into a harmonious collaboration. Kim’s structured subway maps and cityscapes merged with Jin’s whimsical illustrations of life’s simple joys, resulting in a unique style that balances precision and emotion.
Their early work centered on travel themes, exploring how cities around the world could be turned into visual stories. As their vision expanded, they began incorporating other themes—shifting from the excitement of exploring new places to the warmth of family portraits and the charm of animals and flowers.
Core Themes: Earth, Travel, and Love
At Zero Per Zero, the themes of Earth, Travel, and Love go beyond artistic inspiration—they represent philosophies. The studio aims to create a “graphic dictionary” of life, capturing not just locations but also emotions, memories, and connections that bring joy to people’s lives.
- Earth celebrates the natural beauty around us.
- Travel inspires curiosity about the world’s diverse cities and cultures.
- Love reflects warmth through images of families, pets, and cherished moments.
This mix of universal themes results in art that feels personal yet globally resonant, inviting people everywhere to find their own stories within each design.
Iconic Works and Expanding Recognition
Zero Per Zero’s innovative designs quickly gained recognition. Their products have been displayed in prestigious locations, including the Museum of Modern Art (MoMA) stores in New York, Tokyo, and Seoul.
Their iconic subway maps of cities like New York and Seoul beautifully combine function and artistry, making them perfect gifts for city enthusiasts and travelers alike.
By transforming public transportation maps into striking visuals, Zero Per Zero has redefined how people experience urban spaces. Their designs offer a fresh perspective, blending the familiar with the unknown.
Bringing Beauty to Daily Life: A New Language of Design
For Zero Per Zero, graphic design is more than just creating visuals—it’s a universal language meant to be felt and shared. They bring this philosophy to life by incorporating their designs into simple, everyday essentials. Items like stationery, eco bags, mugs, rugs, socks, stickers, and books make their art accessible to everyone.
Their collaboration with the beloved character Miffy adds an extra touch of whimsy, connecting their audience with iconic symbols of joy and nostalgia. Each product offers fans a chance to incorporate Zero Per Zero’s vibrant world into their daily routines.
Zero Per Zero strives to create designs that transcend borders, sparking smiles, curiosity, and nostalgia wherever they go.
In the End, It’s Art for the Modern Explorer
Zero Per Zero’s art offers a refreshing perspective on the world, inviting modern explorers to discover beauty in both new cities and familiar moments. For those who appreciate art with depth, Zero Per Zero is a brand that captures life’s small, joyful details. Whether through a map, a family portrait, or a flower illustration, Zero Per Zero reminds us that art, like life, is about celebrating what makes each moment unique.
